Reviewing Motive (Altruistic)
Composed of three, seven-point Likert-type items, the scale measures the degree to which a person’s reason for providing a product review to others was a sincere concern to help them make bet
View ArticleInspiration Felt (State)
How much a person experienced something that inspired him/her to do something is measured with four, seven-point items. As phrased, this scale is general and could be applied in a wide variet
View ArticleCustomer Inspiration (Intention)
The degree to which a customer is motivated by a stimulus (unspecified) toward the pursuit of a consumption-related goal is measured with a five-item Likert scale. In a consumer context, the
View ArticleCustomer Inspiration (Activation)
The five-item Likert-scale measures a motivational state in which a customer’s imagination is stimulated by an evocative external stimulus. In a consumer context, the inspiration is ass
View ArticleLooking for Possessions to Donate
Three items are used to measure a person’s motivation to look for and gather items he/she owns that are not used anymore and could be donated. The scale seems to make most sense to use
View ArticleGoal Reengagement in the Store
Using three, seven-point Likert-type items, the scale measures the extent to which a customer decides in a store to switch from accomplishing the intended goal to working on one or more other goals
View ArticleDonation Likelihood
The scale is composed of four, seven-point items that measure the likelihood that a person will donate a product of his/hers that is not used anymore but could still be useful to someone else.
View ArticleGreed of the Organization
The scale measures how much an organization is believed to be selfish and motivated by its own self-interest. Two versions of the scale are presented and vary in terms of whether one organiza
View ArticleBrand Sponsorship Motive (Normative)
Three Likert-type items are used to measure the degree which a person believes the reason a brand sponsors something, such as a team, event, or charity, is because it is something that is expected
View ArticleGoal Attainment Motivation
The scale is composed of four, seven-point questions that measure the level of motivation a person has towards accomplishing a particular goal in a programmed plan of effort.
View ArticleDesirability of Control
How much one wants to be in control of his/her life, most particularly his/her job, is measured with three, seven-point Likert-type items.
View ArticleCommunal Motive Attributions by the Company
Five, seven-point items are used to measure how much a business organization is believed to help others with their welfare as the goal rather than for the benefits the company can receive in return
View ArticleOpenness to Learning
With four, seven-point items, the scale measures one’s motivation to increase his/her knowledge and the willingness to change how the “world” is understood.
View ArticleDesire to Create by Hand
The extent to which a person wants to make things with his/her hands is measured in this scale with seven, seven-point items.
View ArticleDesire for Competence
The motivation a person has to feel talented and able to perform well is measured with four, seven-point items.
View ArticleConnectedness with an Individual
How much a person is interested in learning more about another individual, being closer to him/her, and becoming his/her friend is measured with nine, seven-point items.
View ArticleImpression Management (Opinion Change)
The scale has four, seven-point items that measure how much a person changed his/her opinion of an object in order to maintain a good relationship with a particular person.
View ArticleRelationship Maintenance Activation
How much a person believes a particular event or activity motivated him/her to think about maintaining long-term relationships with other people is measured with three, five-point items.
View ArticleRelationship Formation Activation
Three, five-point items measure how much a person believes a particular event or activity motivated him/her to think about forming relationships with other people.
View ArticleDesire for Autonomy
Four, seven-point items are used to measure the motivation a person has to be free to make his/her own choices and not be controlled.
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